The deeper I get into the Primal and Paleo culture the more I want to learn what other surprises ‘Grok‘ has left for me to contend with in the 21st century.
How about altering my decision making process?
Recent research done at Arizona State University suggests that our moods – specifically when we face fear we operate from a space of self-preservation.The researchers demonstrated this by asking their participants to imagine being alone in a house on a dark night and hearing an intruder breaking in. When they were then asked how happy or unhappy it would make them to gain or lose $100 the researchers found that people became more loss averse (conservative) in their judgments compared to the control that was not given the break-in senario.
This shifted for men (but not for women) when the question was asked after the participant was put in a mating state of mind. They asked the same question after asking participants to imagine themselves having a romantic encounter with someone they found highly attractive. In this case loss aversion almost disappeared completely for men but not for women. From the researchers: ”For men in a mating frame of mind, loss aversion completely disappeared and they became more focused on wins than losses. For women, on the other hand, mating motivation led them to be even more loss averse, to focus less on possible gains and even more on the pain of loss.”
So what is the cost? The cost comes when we make bad decisions in times of stress. When our 21st century survival is at stake – picture investment decisions, job performance, and the like – we tend to operate from loss-aversion. This looks like taking a risk to try to not lose something we have and not risking to get something we want that we don’t have. For example, picture yourself out of work for 12 months and you get a job offer. The job is great but the money is not where you would like it, risking to get something is pressing the negotiation to get a better compensation package.
Loss aversion may have served to save Grok’s skin, but it may not have helped him win the evolutionary game as mating decisions were likely based in part on ability to provide which can be hampered by not taking the right risks.
My friend and mentor Dr. Bob Wright has a name for this – he calls it ‘Flipping on the Down’ and ‘Flipping on the Up’. Fast forward to present time. Given the choice to pay $1,000 or flip a coin with a 50/50 chance to pay $0 or pay $2,500 most people chose to flip. That is operating from loss aversion. It is far more effective to flip on the up, to step into a risk with a chance of gain. When it is good risk to make it better. When it is bad learn to pay the price and cut your losses.
And do it consciously because evolution is working against you.

